Trax: how to win the sweet war in the summer ice cream market?

It's Midsummer , Hot asphalt road 、 Dull hot wind , It seems that the whole city is burning . Expectations for summer , It's walking into the roadside convenience store , Plunge into the freezer , Choose your favorite ice cream . The moment you bite off the ice cream , It's cold 、 Delicious and sweet , Beat back the heat wave , Only keep cool . It seems like a happy childhood , Soothe the restlessness of summer soul . scorching summer sun , Who would refuse a refreshing cool ？

Summer ice cream sales season is coming , Due to the particularity of ice cream products , Different sales channels 、 Facing different consumer groups , The packaging and marketing mode of commodities are also different , For example, offline supermarkets mainly focus on family clothes , Traditional channels mainly focus on bulk . For retail brands , The sleeping cabinet of retail terminal 、 Display cabinets always “ Every inch of land, every inch of gold ”. In the opinion of ice cream brands , Any supermarket 、 The convenience store 、 The freezer in the couple's shop is a battleground .

In order to improve the visibility of ice cream products in the freezer , Brands usually use the counter occupying strategy 、 The display of refrigerators is vivid 、 Free refrigerators, replacement of display space and other marketing means . To ensure the display effect , The brand chamber of Commerce will regularly arrange special personnel for verification , However, the similarity of ice products is high , Manually count the wrong number 、 Missing numbers are common and inefficient . meanwhile , Other categories often appear in the display freezers put by brands in traditional channels Of Frozen goods , Like Tangyuan 、 Dumplings, etc , Difficult to control .

For a few brands with a high degree of digitalization , It consciously chooses to access the universal AI Technology for display verification , However, due to the many specifications of ice cream products 、 High similarity , And the shapes of goods are different , Disorderly arrangement 、 Block the complex display environment such as overlap , Plus the difference between vertical and horizontal freezers , The accuracy of image recognition is not satisfactory , Calculation KPI More difficult .

Take the ice cream sleeping cabinet scene as an example , There are the following identification difficulties ：

· The reflection brought by the freezer 、 Blur and dim light

· Products of different brands are highly similar

· Commodities are stacked disorderly

· Too few commodity feature points are displayed, which makes it impossible to effectively identify

Langjing Technology （Trax China ） According to the display characteristics of ice cream category freezer scene , Adopt special marking technology 、 High granularity visual recognition algorithm , promote AI Recognition effect , Help brand display inspection get twice the result with half the effort , Easy ice cream on all terminal freezers SKU、 Arrangement recognition 、 distribution 、 Display share 、 Calculation of refrigerator purity 、POSM And so on .

at present , Langjing Technology （Trax China ） It has broken through several technical difficulties in the ice cream category , Remove the obstacles in the scene , Realize the perfect launch of multiple core brands ！

The sweetness of summer ice cream market The war It's already started , With the help of Langjing Technology （Trax China ） advanced AI The technical power of image recognition , Through the statistics 、 Supervise the display of goods in retail stores 、 distribution 、 Purity and other data , It can effectively improve sales , And provide managers with real and reliable terminal data , To help the brand formulate marketing strategies . Plan before you act , Hold the... In the freezer “ sovereign ”, Then win the ice cream category war .