Buying insight and channel evaluation help optimize marketing decisions

How to reduce the burden and increase the efficiency of time-consuming and complicated attribution monitoring ？ How to reasonably evaluate the user quality of different pull new channels ？ Similar problems believe that every mobile Internet App Promoters will constantly ask themselves , But it has been unable to find a suitable way to solve the root cause . The separation of advertising interaction behavior and user application behavior , It is a big difficulty that hinders the measurement and improvement of advertising effect . So how to solve this difficulty ？ Analytical services are based on channel evaluation and buying insight , The following solutions are given .
Advertising interaction and behavioral data are seamlessly connected , Full link marketing effect monitoring
adopt HMS Core Analysis Services , You can easily configure it and need to send it back to HUAWEI Ads Deep conversion events , Such as “ App Activate 、 register 、 purchased 、 pay 、 Retain 、 Buy again 、 score 、 Share 、 Search for ” etc. , Realized by “ Exposure ” To “ pay ” Full link monitoring , By comparing the transformation effects of different marketing tasks, we can adjust the launch strategy in time . meanwhile ,HUAWEI Ads Deeply transform data through model learning , Dynamically optimize the delivery algorithm , Improve the accuracy of crowd orientation , Help advertisers get more retention 、 High quality users with high payment rate , Improve the back end ROI.

Buy quantity users accurately identify , Measure the scale and quality of channel innovation
With the increasing cost of traffic , The improvement of advertising effect no longer depends solely on who invests more money , It depends on whether we can maximize the efficiency of buying volume and improve the scale and quality of drainage through refined buying volume .
adopt UTM Parameter markers , Can be in HMS Core Analysis service is easy Distinguish between buying volume users and natural volume users , For different marketing channels 、 Marketing media 、 Marketing tasks Bring users and their subsequent behaviors for comparative analysis , Identify more valuable marketing channels 、 Put materials with better transformation effect .

You can also combine marketing attribution , Analyze the contribution rate of each marketing channel or marketing task to the target transformation event , Further measure the transformation effect of different channels or marketing tasks .

besides ,HMS Core The analysis service also provides more than ten kinds of analysis models , Support for Various marketing channels 、 medium 、 Marketing task oriented users conduct multidimensional analysis , It provides an effective reference for the strategy optimization of buying volume , Realize the maximum purchase revenue at the minimum cost .
The above is the combination HMS Core A brief introduction to the analysis service to further improve the advertising effect , For other lean operation scenarios , You can learn more by visiting the official website . Instant integration , Experience a better advertising experience ！
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