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Advertising is everywhere. How can we use advertising to promote our products?
2022-07-22 15:52:00 【Wei San Yun Wang Zhibiao】
advertisement , It has become an indispensable part of our life , Especially today when the Internet breaks out , every hour and moment , Advertisements are filled in every corner of our life .
Now that the trend of advertising is so fierce, how can we use advertising to promote our own products ? You may say that this is not very simple ? Just throw money .
Indeed, throwing money is a way , But not every enterprise has so much capital to invest in advertising . If we don't have enough capital, we might as well use the advertisements of major brands to make us profit .
The advertising e-commerce model is to use advertising Commission distribution combined with social e-commerce to make users 、 platform 、 A way for advertisers to achieve win-win results among the three parties .
Specifically, how a model can achieve win-win is such a difficult problem to solve ? Xiaobian, next, let me give you a brief introduction :
First of all, advertising e-commerce is a marketing method of full refund of points , The amount consumed by the platform through users , Set the integral of fixed proportion , Users can spend points to watch advertising tasks , The platform depends on the completion of users' tasks , Return money to users by percentage .
What are the benefits of this method ?
From a consumer point of view : I saved money by doing tasks 、 free 、 To make money , And the small one is just the extra time cost of my life and work , Why not ?
From a platform perspective : The unique purpose of each platform is achieved through the mode of Advertising Commission distribution , Selling goods ! And increase the activity of users while selling goods , Realize advertisers 、 platform 、 All three users have benefits .
When your platform adopts the model of advertising e-commerce , When the number of users has developed to a certain scale , Is it possible to combine more modes to realize selling ? For example, add secondary distribution in the advertising mode , Will you make your platform users not only look at advertisements and do tasks, but also improve the repurchase rate ?
So why does Xiaobian say : You might as well use big brand advertisers to realize your own profits . Advertising e-commerce companies can have a good traffic entry in the early stage of their platform , When the number of users reaches a certain scale, we can combine more modes to realize the revenue of the platform .
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