Compare the market Taobao short video tools / software, and analyze the future trend of Taobao short video

Everybody knows , Dongge is the first player to enter the game to Amoy short videos . For Taotie short videos , I believe I have a certain say . Especially compared with some Taoshi short video training institutions in the market 、 Studios or service providers selling software . This is absolutely non interest related , It's not just non interest related , contrary , I lost money on this track , There is reflection and summary . The following content , I hope to help all e-businessmen .

From the early days of Amoy's short video traffic dividend to the present , I've been following the content track of Amoy, but I've been singing bad about the content track of Amoy . It sounds contradictory, doesn't it ？ But the truth is simple , Looking at the essence of things is a process ： The deeper you go , You have the right to investigate ; The more you know , You have a say ; The more you know , The closer you get to the essence .

Of course , Amoy's content track , In particular, short video is the general trend , It will not be terminated or changed because of my personal humble opinion . Of course, I hope Taotie is getting better , Amoy is the current situation , I have to do . therefore , What is the development of Taoxi content track in the next few years , Whether it meets Alibaba's expectations 、 Whether we can build a good content ecosystem , There is great uncertainty .

But what I can be sure of is , In Amoy content, especially short video track , Most small and medium-sized sellers make short video content tracks in the way of smallholder thinking , The result is that the more you expect 、 The greater the disappointment , All solutions are dead .

Do Amoy Department , It's normal to have traffic anxiety . Amoy department is now so convoluted , You want to break through , If others turn left, you have to turn right , You have to be differentiated .

Using smallholder thinking to do Amoy short video , Rely on several Tiktok 、 Well quickly 、 Little red book handling software 、 Rely on the so-called original tools 、 Rely on batch automatic delivery of software , Think of short videos as straws 、 As the core breakthrough to solve the traffic problem . that , For small and medium-sized sellers , This is the lowest cost trial and error way , It is also the way of probability failure in the end .

Think of a question , What is missing at this stage of Amoy content track ？ There is nothing missing ？

In a word , The most important thing for Amoy is content , What Taotie lacks most is high-quality content .

At this stage , Any Taoshi Department lacks “ Short video ” Content , Call on everyone to buy software , It's neither stupid nor bad to carry more and make repeated efforts to achieve miracles . These words may offend colleagues , I don't blame them , Their interests are highly related , You have to rely on this to eat , I actually understand . I have also gone through this stage , But the difference is , I came out .

Many Amoy small and medium-sized sellers need to think about a core problem , Do you bring positive value or negative value to the platform ？ Do you bring what the platform needs . such as , The logic of Tiktok , You need traffic , That's all right. . Or take it GMV Come and change , Or exchange high-quality content . Empathy , Amoy short video is also this logic . But everyone knows , High quality content , We definitely don't rely on handling 、 clip 、 Repeat these short videos of other platforms .

future , For small and medium-sized sellers of Amoy , Who can do it as soon as possible “ Give up smallholder thinking , Try to control the cost , Precipitate out The ability to make high-quality original short video content “, This is the positive value of the platform , It is also the core value of operation 、 It's also a long-term value .