ADVANCE. AI: at present, there are few Chinese enterprises entering Latin America, which is worth exploring

stay ADVANCE.AI 6 month 28 Day “2022 Financial sea emerging markets online summit ” On , Li Jianggan, the founder of moteng venture capital, shared his insight into the Southeast Asian market and Latin American market .

He said ： Because the population structure is similar 、 The geographical location is relatively close , For a long time, Southeast Asia has been the first choice for Chinese fintech enterprises to go to sea , This wave of entrepreneurship has lasted for nearly a decade . Now , Entrepreneurs are looking to Latin America and Africa , Looking for emerging markets in the financial field .

  What kind of enterprises have more development advantages in Latin America and Africa ？

In general , The overall development of Latin American market is ahead of Southeast Asia , But it lags behind in science and Technology , But there are also some similarities between the two markets , For example, the total population 、GDP Total amount 、VC Investment and urban characteristics .

data display , Latin American financial services account for 45%, Far more than southeast Asia , But credit cards in the Latin American market 、 Debit card payment accounts for a higher proportion , The E-wallet boom in Southeast Asia has not occurred in Latin America . In terms of structural opportunities , The main focus of Latin America is interest rate spread . Take Brazil for example , Bank deposit rates and loan spreads are much higher than those in Southeast Asia and China .

therefore , Li Jianggan believes that there are many opportunities for subversion .

Loan financial products also have considerable market prospects in Mexico , It is the largest search volume in this area in the past five years 、 The fastest growing category , Google's new customers in Greater China APP The person in charge of the business said , On Google , Loans brought by text advertising APP Installation accounts for more than 75%, The video length is greater than 30 Seconds is more popular with Mexican users .

How to find a suitable destination for the development of enterprises ？

In the round table dialogue of the Conference , From zero jump 、Loancloud Haihaibao 、Branch、pagsmile And other guests from enterprises are also together “ Build a new ecosystem of financial services at sea ” In-depth discussion .

  One zero jump CRO Wu Lijun believes , When choosing the destination market , Fintech companies can start from the population base 、 Internet coverage and smartphone usage 、 Consider the popularity of the local financial service industry as well as the level of license and financial supervision . This is also Latin America 、 The important reason why the African market can develop .

Branch Majingxian, director of strategic accounts, shared her findings from the perspective of financial loan enterprise marketing . She pointed out that , With the intensification of the policy , Most financial products going to sea should pay more attention to the long-term value of the product itself , Pay attention to the growth of brand traffic for products , Make marketing enter the stage of refined operation , For example, through users' word of mouth 、KOL influence 、 User sharing and product fission bring users , To enhance user stickiness .

ADVANCE.AI Enlightenment from successful development overseas

In order to help enterprises go to sea , Co founder of lingchuang group 、ADVANCE.AI CEO Shoudong was still at the meeting with ADVANCE.AI Take overseas development as an example . He concluded. ： Chinese enterprises should seize the right time node when going to sea , do “ days 、 The right place 、 and ” Layout ：

Respect the local market , such as , Follow local compliance 、 Regulatory requirements , Create products that are truly accepted by the local market and customers ;

Enterprises should seize their own advantages , Choose a strong entry point , Building industry barriers ;

Pay attention to the construction of enterprise culture , Build a talent team with international background ;

Form a formed transnational cooperation system .

At the end of the meeting ,pagsmile Commercial director Yang Yifan finally concluded , In recent years, the download and usage of fintech in Latin American market have increased rapidly . Local policy support 、 The penetration rate of Internet mobile devices has increased 、 Demographic dividend and other factors , Are promoting the development of the local financial ecosystem , But at present, few Chinese enterprises have entered the Latin American market .