Millet and oppo continue to soar in the European market, and Xiaomi is even closer to apple

Market organization Canalys The European smartphone market data for the third quarter were released , data display OPPO At nearly four times the growth rate, it ranked first , Xiaomi's shipment volume nearly doubled year-on-year, and will catch up with apple and enter the top two European smartphone market .

Two of the most valuable mobile phone markets in Europe and the United States , For well-known reasons, it is difficult for Chinese mobile phone companies to enter the U.S. market , Therefore, the European market has become the market that Chinese mobile phone enterprises must win .

In the past few years , The outstanding Chinese mobile phone company in the European market is Huawei , But for well-known reasons , Since the third quarter of last year, Huawei's mobile phone shipment in the European market has continued to decline , It fell out of the top three in Europe in the second quarter of this year , Third quarter data show that its share of the European smartphone market continues to shrink .

In the second quarter of this year, Xiaomi has become one of the top three mobile phone markets in Europe , And replace Huawei as the leader of Chinese mobile phone companies in the European market , Xiaomi has a strong momentum in the European smartphone market .

According to the Canalys The third quarter data released showed that , In this quarter, the shipment of millet mobile phones in the European market increased year on year 91%, The year-on-year growth rate ranked second among the top five , Its share of the European smartphone market is already quite close to Apple's , It is expected to be one of the top two smart phone markets in Europe .

Lei Jun, the founder and chairman of Xiaomi, said recently at the Xiaomi developer conference that he would continue to promote globalization , It is hoped that in the next few years, it will surpass Samsung and take the first place in the European market . From the data of the third quarter , samsung 、 Xiaomi's share of the European smartphone market is 34%、19%, There is still a big gap between the two sides , But Xiaomi Sheng is growing faster than Samsung , Samsung's year-on-year growth in the quarter was only 3%.

In addition to Xiaomi, the mobile phone companies that performed well in the European market in the third quarter , also OPPO.OPPO Although 3% It is the fifth largest market share in the European smartphone market , But its shipment is growing as fast as 396%, It is beginning to show great potential in the European mobile phone market .

millet 、OPPO When Chinese mobile phone companies begin to pay attention to the European market, it is also related to the setback in the Indian market , Due to the influence of Sino Indian Relations , In the third quarter, the share of Chinese mobile phone companies in the Indian market declined , Samsung made a big rebound in the Indian market and regained the first place in market share . The Indian market is the most successful market for Chinese mobile phone companies in overseas markets , In the Indian market , Forcing them to look for new markets , The big European market is their choice .

China's mobile phone companies rely on China, the world's largest mobile phone market, to develop and grow , Now they have more than 90% market share in the domestic market , The success of internationalization will determine how far they can go in the smartphone market , millet 、OPPO Success in the European market will help them further internationalize .

--------------------------------

Boming Technology BMtech007