China's mobile phones suffered a major setback for the first time, while Samsung and apple increased significantly

The market survey agency gave the data of the global smartphone market in the second quarter , Unfortunately, this data is bad for Chinese mobile phones , The market share of China's three major mobile phone brands is declining , Samsung and apple are both gaining market share .

Data shows that Chinese mobile phone brand Xiaomi OV Market share of 14%、10%、9%, Compared with the same period last year 17%、11%、10% It's down , Among them, Xiaomi's market share fell the most -- It's down 3 Percentage points or 17%.

When Chinese mobile phone brands are in full decline , Samsung and apple have achieved market share 3 A percentage point increase , samsung 、 Apple's market share in the second quarter of this year was 21%、17%, In the same period last year 18%、14%.

It can be seen that the second quarter of this year is a harvest season for Samsung and apple . The analysis points out that Samsung launched high cost performance in this quarter A The series is very popular in markets outside China , Therefore, it has achieved a substantial increase in market share ; For apple, it is almost indomitable in the high-end market , Android phones have been completely unable to stop its rising momentum , In the Chinese market 618 Great promotion ,iPhone13 take the first place at the triennial palace examination ,iPhone13 After the sales volume of a model exceeds it 19 The sum of sales of Chinese mobile phones .

However, Chinese mobile phone brands also have something to comfort , Year on year decline , But if compared with the data in the first quarter of this year , Chinese mobile phone brands have increased, while Samsung and apple have declined month on month , Samsung in the first quarter of this year 、 Apple 、 millet 、OPPO、vivo Market share of 24%、18%、13%、9%、8%, This shows that the measures taken by Chinese mobile phone brands to cope with the recession in the first quarter in the second quarter have had some effects .

The sharp decline in the share of Chinese mobile phone brands in the global market in the second quarter is inseparable from their general environment in domestic and foreign markets . Domestic market since this year 2 Sales have declined every month since January , The data released by the Academy of communications and communications shows that in the second quarter 4 month 、5 Mobile phone shipments in the domestic market fell in August 34.2%、9.4%, front 5 Mobile phone shipments in the domestic market fell in the past month 27.1%.

In overseas markets, it faces some non market factors , Especially the largest overseas market of Chinese mobile phones -- The Indian market , For well-known reasons , Chinese mobile phones have encountered too many non market factors in the Indian market , As a result, Chinese mobile phone brands are under pressure in the Indian market , While Samsung is slowing down in this market .

In the European market , Nokia has repeatedly sued a Chinese mobile phone brand for patent infringement and has won one of the lawsuits , The industry is worried that this Chinese mobile phone brand may be banned in the German market , This is undoubtedly a great resistance for Chinese mobile phones that actively explore the European market .

In fact, in the first quarter of this year, the performance of Chinese mobile phone brands in the European market has shown bad signs , The European market declined in the quarter , But Xiaomi, the two major brands of Chinese mobile phones 、OPPO The recession rates in European markets are 22%、12%, The recession is larger than that of Samsung 9% high , Emerging brands in China realme But it is developing smoothly in Europe , Quarter realme Shipments soared in the European market 177%.

The development of Chinese mobile phone brands in overseas markets has encountered more and more non market factors , This has put more and more pressure on the development of these Chinese mobile phone brands in overseas markets , This is the time to test Chinese mobile phone brands , Before that 10 The development of Chinese mobile phone brands in the global market has been quite smooth for years , Maybe you can only grow through wind and rain .