key word ：Whatsapp Mass hair 、 Social media marketing 、Whatsapp Business API

WhatsApp Is the world's most popular mobile messaging application . It has more than 20 Billion users ！

If you think about it , That's a lot of people . Many of them also happen to use WhatsApp Real time contact with enterprises . and , If you are a business owner , This is the application “ major ” Where versions come in handy .

however , You may want to know ,“ I really need WhatsApp Business Do you ？” If you are still not sure whether you want to switch to a business account , This guide is suitable for you ！ We will discuss the most important WhatsApp Business Function and working principle .

Why do people use WhatsApp？

For a variety of reasons , People of all ages and backgrounds use WhatsApp. in fact , One in five American adults pass WhatsApp Send a message . Some people want to keep in touch with friends and family , Others use it for work or for the latest news .

WhatsApp yes Facebook Messenger A great alternative to , Because it provides more privacy . It provides end-to-end message encryption , This means that only you and the person you are communicating with can access the conversation .

WhatsApp The business has raised it to a new level .

What is? WhatsApp Enterprise account ？

seeing the name of a thing one thinks of its function ,WhatsApp Business It is specially designed for enterprises WhatsApp edition . It includes all the functions of regular applications , And some additional functions and messaging tools .

WhatsApp Business Equipped with a more advanced interface , Tailored to manage a large number of customer conversations . for example , You can create quick replies and automatic messages to answer repeated questions from customers . perhaps , You can set up your business information for your WhatsApp Business Add a separate phone number to your account .

WhatsApp Business Is one of the most popular business messaging applications . only Android The download volume of the device exceeds 800 Ten thousand times . There are several good reasons . Use WhatsApp Business The benefits of ：

1、 Automatic message delivery 24/7 Support and improve the customer experience

2、 Apply to Android and iOS/Apple Upgraded application of the device

3、 adopt Facebook and Instagram Integrate with social media and dialogue marketing

4、 Be able to use message templates and quick replies to save time

5、 The verified enterprise can pass the third party WhatsApp Business solutions will WhatsApp Connect to their CRM

Use WhatsApp Professional edition has more advantages . and , Use enterprise account , You can also directly access WhatsApp Business platform （ Also known as WAB API） To unlock other functions .

WhatsApp Business API yes WhatsApp Business A better version of , Or a completely different version ？

Before that, you need to know , At present, many companies and call centers need to use Omni channel customer service tools and advanced robot automation . in fact , Only 2% American customers choose WhatsApp As their main customer service channel . This may come as a surprise , But most users still prefer phone or real-time chat support to WhatsApp. That's why I switched to WhatsApp Business The account may not be enough .

For this reason , The customer service department of a large company uses WhatsApp Business API—— It allows them to use WhatsApp“ engine ” Provide multi-channel Services .

API（ Application programming interface ） Usually provide a set of rules or protocols , Used to define how two applications exchange data with each other . for example , Your developers can put WhatsApp Connect to your customer database software , And use WAB API Set custom notifications .WhatsApp API Unlocked some additional functions , But the implementation is more complex and difficult . This is why it is mainly used by large enterprises .

Let's look at switching to WhatsApp What does enterprise account mean in practice . Communicating directly with customers and providing them with personalized experience is the key to success . This is especially true for e-commerce enterprises . Use WhatsApp Business It allows you to better understand your customer base and what they want . If you want to improve communication with customers , Here are nine best things you should try WhatsApp Business function ：

1、 Business profile

2、 Catalogs and collections

3、 Quick reply

4、 greetings

5、 Automatic message

6、 Multiple users

7、 Contact tag

8、 Message analysis

How to use WhatsApp business API

WhatsApp Business API It's fast 、 Security 、 A reliable way , So that enterprises can reach customers all over the world . The API Allow the customer service team to send and receive messages , And manage them in WhatsApp Customer interaction on .

WhatsApp Business API Based on and WhatsApp Messenger On the same infrastructure , Therefore, it is highly scalable and can handle a large number of messages .

stay SaleSmartly in , Integrated Whatsapp Business API channel , Connect via agent WhatsApp business API, Then add the relevant information of the agent to SaleSmartly, Can be in SaleSmartly Send and receive WhatsApp User messages .

After the integration number is successful , You can batch import contacts in contacts , Send the template message to the contacts in groups , Reach customers at the first time .

How to obtain channels whatsapp business API Number ？

SaleSmartly Help you with one click .