2022 Beijing product manager certification enrollment brochure (NPDP)

International Qualification of product manager NPDP Is the only internationally recognized professional certification for new product development , Set theory 、 A comprehensive knowledge system integrating method and practice , Plan for the organizational level of the company 、 Decision making 、 Implementation provides a good methodology support .

【 Certification income 】

Authoritative international certification ：NPDP Certification has the longest history in the field of product management 、 The most famous Certification . It is the only in the field of new product development , It is also the most authoritative and oldest international certification .
Improve the ability to work ：NPDP The method is to implement the best practice of innovation , Let you quickly get the correct principles accumulated in the field of global product development 、 Method 、 technological process 、 Templates and tools , Make you an expert and leader in this field .
Unified team language ： Let the development team have a unified language 、 Principles and methodology .
Career advancement opportunities ： For enterprises ,NPDP It is the fastest identification method to investigate the candidates' knowledge and ability related to product innovation and management . meanwhile , Sufficient product development knowledge and experience is also one of the necessary conditions for entering the senior leadership of the enterprise .

【 Syllabus 】

The first day 》》》
NPDP Key points of knowledge system theory
■ PDMA And NPDP brief introduction
■ Introduction to the key points of curriculum system theory
New product development strategy
■ What is strategy ？
■ The level of strategy
■ Clear organizational direction 、 vision 、 mission 、 sense of worth
■ Corporate strategy and business strategy
■ Innovation strategy
- Porter's strategic framework 、 Myers and snow's strategic framework 、 Disruptive innovation and continuous innovation 、 Innovation canvas
New product development strategy （ To continue ）
■ Innovation support strategy
- Platform strategy 、 Technology strategy 、 Intellectual property strategy 、 Marketing strategy 、 Capability strategy
Portfolio Management
■ What is portfolio management
■ The relationship between product portfolio and strategy
■ New product opportunities
■ Balance the combination
■ Resource allocation

the second day 》》》
Culture 、 Organization and team
■ The importance of culture and atmosphere to innovation
■ Management role in product development
- strategic 、 technological process 、 Organization and team 、 product
■ The team 、 Roles and responsibilities
■ Matrix structure and cross functional team
New product process
■ product development ： One “ risk - Return ” The process
■ Several product development processes
- Gateway 、IPD、 Lean 、 Agile etc.
■ Comparison of product development process models
■ Governance of product development process
■ Product innovation charter

On the third day 》》》
Tools and performance measurement
■ Creative tools
-Scamper、 Brainstorming 、 Mind mapping 、 The storyboard 、 Mind writing 、 Six thinking hats 、SWOT analysis 、PESTLE analysis 、 Delphi
■ Feasibility analysis
■ Sales forecast and financial analysis
■ Product concept and design specifications
Tools and performance measurement （ To continue ）
■ Product design tools
- Design thinking 、QFD、 Six Sigma 、TRIZ
■ Project management and risk management
■ Performance measurement in product development

The fourth day 》》》
market research
■ Market research product introduction
■ Primary and secondary market research
■ Qualitative and quantitative methods
■ Market research tools
- Focus group 、 Customer site visit 、 ethnology 、 social media 、 The questionnaire survey 、 Consumer monitoring group 、 Product use test 、 trial marketing
market research （ To continue ）
■ Multivariate analysis and multivariate methods
■ Market research tools - crowdsourcing 、 big data
■ Market Research at all stages of new product development
Product lifecycle management
■ Stage and management of product life cycle
■ Sustainable product innovation
Summary of key points of curriculum knowledge system

Fifth day 》》》
Pre exam focus talk
On site analysis of simulation problems
Pre exam Q & A and Counseling
Examination points and precautions

Sixth days 》》》
Practical courses
■ Know the product manager
■ Analysis and decision-making of enterprise innovation strategy
■ Product line strategic planning and management
■ Strategic positioning of product differentiation
■ Creative stimulation and concept development of new products
■ Market Research and customer demand research

Seventh days 》》》
Practical courses
■ Product definition and concept test
■ Project feasibility analysis and decision review
■ Product design, development and testing
■ Product launch management
■ Product life cycle management and product delisting management
■ Product manager action