Learning goals ：

1 Understand the core concept words of the product
2 Master the core working methods of the product
3 Understand product thinking , Benefit for life

The first part ： Micro perspective

modular 1 Empathy Concept , Analyze human nature

The second part ： Meso perspective Daily product work perspective ,

modular 1 Opportunity judgment ,
modular 2 System capabilities ,
modular 3 User experience

The third part ： Macro perspective

Innovation model

Product thinking ：
Empathy , Opportunity judgment , System capabilities , User experience , Innovation model

Empathy ：

The subconscious mind , Collective personality ,
Pleasure , Fear , Not great , anger ,
Self - , Self-discipline

Opportunity judgment

The body of point, line and plane
Pain points , Bipoint , Itch point
user ,
scene

System capabilities
deterministic
efficiency , iteration , Key tasks

User experience

User experience level
User experience map
Addictive point
Peak value , Final value
Product service blueprint

Innovation model
User value system
Bionics looks for opportunities
New environment, new species and trends
Three stage rocket system
Disruptive innovation evolves itself

Ability point

Ability to observe
Interactivity
System capabilities
Iterative capability