Magic curve of product development that PM must master

1.PM The knowledge and skills you should have

leadership ： Soft skills for people
Technology and management ： Hard knowledge of things
Strategy and business ： A holistic view of everything

2. Second curve

The development trend of most things presents as s curve , Only the first curve , Then it began to decline , The decline may be due to the dak effect , Matthew effect, etc . Only organizations or individuals that constantly produce the second curve can develop sustainably , The following is the analysis and Countermeasures
Technological development curve （garter curve ）

Become... In psychology “ dunning - Krupp curve ”, abbreviation “ The Dake effect ”

Application of dak effect in the third stage of product project

technology / product / How to deal with the development law of the organization “ The Dake effect ”

Initial expansion ： Use agile , Take the pirate style , Predatory rapid spread
Early setbacks ： Maybe it's because of poor consideration in the early stage , Shortcomings show , suffer disappointment . Use special teams , Leak filling , Breakthroughs , Make up the short board , Gradually change to regular division .
Fast forward ： Basically perfect , steer a steady course .
Steady development ： Adopt waterfall management mode , Slowly but surely .
Change in recession ：

technology / product / How to deal with the development law of the organization “ Matthew effect ”

The smaller the index, the harder it is to form Matthew effect , The phenomenon of Matthew effect is that the stronger the stronger , The weak are weak .

Mid - ： Team development curve and management plan

Tuckman （Tuckman） Team development stage

Tuckman （Tuckman） How to manage the team development stage

later stage ： Product market development Title Curve and solution

The gap of products entering the market

The goal is 10 Billion , But maybe because of the dak effect , Die in the chasm , Only 10 million turnover .
How to bridge the gap （ One ）

In the chasm stage , We must find loyal users and fans , Vigorously promote , Subsidies similar to the Internet , Free strategy .
The early masses were ordinary users , The late Volkswagen is a relatively conservative user .
How to bridge the gap （ One ）

Rapid iteration and improvement ,8 footwork .
Value proposition , millet ： High cost performance , Born for enthusiasts .
Market segmentation ： Find the target market , It's impossible to satisfy everyone , Unless you are RMB .
channel ： logistics , Pick up the goods at home