Director of Shanghai Bureau of culture and Tourism: safety is the lifeline of culture and tourism, and we are seizing the new track of yuancosmos

source ： Surging news

author ： Chief reporter of surging news    Zou Juan

7 month 19 Japan , Fangshizhong, director of Shanghai Municipal Bureau of culture and tourism, is a guest “2022 Shanghai Minsheng interview ”.

When answering the host's question about when the culture and tourism industry will recover , Fang Shizhong said , Facing the uncertainty of the external environment , We should respond effectively with the certainty of our own efforts .

2022 year 6 month 30 Japan , Shanghai Disneyland resumed operation , Fantastic dream light phantom show opens . People's vision chart

When will the culture and tourism industry recover

Fang Shizhong said ,2020 Since the outbreak in , The impact on the cultural tourism industry is so great 、 The depth of influence can be said to be unprecedented , This round of epidemic has exceeded expectations , The Bureau of culture and tourism has difficulties in the survival of cultural and tourism enterprises 、 I feel the difficulty of industry development . World Tourism Organization 6 The latest release of 《 A barometer of world tourism 》 Show , When will the global tourism industry recover 2019 The level before the epidemic in ,48% Of the interviewed experts believe that 2023 year 、44% Of the interviewed experts believe that 2024 year .

In epidemic situation , Fang Shizhong has recommended a book to many people , It's Nassim · Nicholas · Of Taleb 《 Anti frailty ： Benefit from uncertainty 》. Fang Shizhong said , This book brings me a lot of inspiration and thinking . Facing external uncertainty , We usually have three performances ： One is vulnerability , Easily overwhelmed by uncertain external factors ; Second, strength and toughness , Have resilience , Can resist impact , To restore to the original ; Third, anti vulnerability , Not only can it resist external shocks , Better able to adapt to uncertainty , And benefit from it . This tells us , In the midst of great changes , When everyone is hard , Neither can we wait for help , Nor should we expect the epidemic to dissipate and go back to the past , We should effectively deal with the uncertainty of the external environment with the certainty of our own efforts .

One side , We should accurately grasp the general logic and trend of the development of culture and tourism . Fang Shizhong said , There's a set of data , Just can explain .6 Eight types of cultural and tourism venues, including museums and art galleries, were reopened at the end of this month 、 The resumption of operation of Disneyland , Released in Shanghai 、 Leyou Shanghai wechat official account and Xinhua News Agency 、 Chatterbox 、 Look up 、 Surging and other mainstream media clients ,24 The cumulative reading volume within hours exceeds 1000 Ten thousand times , It is the hottest news of the day .

On the other hand , We should take the initiative to adapt to the new situation and changes in the development of culture and tourism . Fang Shizhong said , From our research and analysis , At present, there are three major changes in the demand side of culture and tourism ： First, the travel psychology dominated by safety first and quality priority has become increasingly prominent ; Second, the leisure characteristics guided by the nearby scenery and local life are more prominent ; The third is the rapid growth of the new generation with virtual reality symbiosis and immersion experience as the first choice . In response to these new changes , We are focusing on deepening the supply side structural reform of culture and tourism , Vigorously promote the supply of high-quality consumption 、 Investment in high-energy industries 、 High level digital transformation , Build a combination of peacetime and wartime 、 Make it fast 、 An efficient and coordinated epidemic prevention safety emergency system , Strive to enhance the development resilience of Shanghai's cultural tourism industry .

2022 year 7 month 1 Japan , Shanghai Museum reopens , Visitors visit “ Shengshifanghua —— Exhibition of donated cultural relics in Shanghai Museum ”. People's vision chart

Four types of cultural and tourism venues have not been opened

Fang Shizhong emphasized , Safety is the lifeline of culture and tourism , At present, ensuring the safety of epidemic prevention is an important prerequisite for the resumption of the opening of cultural and tourism venues .

In the near future , The city is carrying out a special action to prevent and control the epidemic in the cultural and tourism industry , The purpose is to strengthen service supervision and guidance for the eight types of cultural and tourism places that have been reopened , Ensure that the epidemic prevention and control responsibilities and measures are fully implemented ; For places of entertainment 、 Internet cafes 、 chess 、 Four types of cultural and tourism places, such as the secret room script killing, have not been reopened yet , Carry out dragnet inspection , Be strict and fast 、 Investigate and deal with illegal opening behaviors in accordance with laws and regulations , Create a fair business environment for law-abiding enterprises , Create a safe travel environment for citizens and tourists .

Here it is , It also reminds citizens and friends warmly , In the course of traveling , Still remember “ Three piece set ”“ Five more ”, Do a good job in personal protection . meanwhile , Citizens are also welcome to report the illegal opening of cultural and tourism venues 、 Clues to problems with inadequate prevention and control , Let's consolidate the hard won achievements of prevention and control .

Build a batch of literary travel meta universe “ Shanghai scene ”

Fang Shizhong revealed , Shanghai culture and tourism industry focuses on the needs of people's culture and tourism consumption upgrading and the requirements of urban soft power upgrading , Focus on three aspects ：

First, focus on high-quality consumption supply . Urban type 、 Comprehensive 、 Internationalization is a distinctive feature of Shanghai cultural tourism . Shanghai has the most advantages 、 Starting from the place with the best resources , Focus on transforming more urban resources into cultural and tourism resources . Especially continuous upgrading “ Visit by river ”“ Architecture is readable ”“ The performing arts world ”“ A good place to go at home ”“ Shanghai style urban archaeology ” Wait for Shanghai culture and tourism brands , Vigorously develop red tourism 、 New town tour 、 Industrial Tour 、 Ancient town tour 、 Cultural and Expo tour 、 New business forms such as rural tourism , Continue to create new hot spots for cultural and tourism consumption 、 The new demand .

Second, focus on high-energy industrial investment . Strengthen cross cycle layout , Focus on what started last year “ Two hundred billion ” Major tourism investment projects and investment projects , Speed up the construction of new areas for international tourist resorts 、 Shanghai LEGO 、 Jinshan Binhai 、 Songjiang Sheshan 、 Baoshan cruise and other high-level tourist resorts , Create more ten million level traffic inlets . meanwhile , continue to develop “ Shopkeeper ” The spirit of , Create a first-class culture and tourism business environment , At present, we are actively preparing for the second Shanghai Tourism Investment Promotion Conference .

Third, focus on high-level digital transformation . Adhere to the overall transformation 、 All round empowerment 、 Revolutionary reshaping , Vigorously promote the digitalization of culture and tourism economy 、 Digitalization of cultural and tourism life 、 Digitalization of Cultural Tourism Management . Especially in the fourth quarter of this year , Located in Zhongshan South 2nd Road, Xujiahui district 2419 Shanghai digital cultural and tourism center will be completed and opened on August . The center aims at the new trend of digital development , around “ Do one thing efficiently ”“ Deal with one thing efficiently ”, Committed to building a professional version of culture and tourism “ Two nets ” hall .

meanwhile , Shanghai is actively seizing and laying out the new track of yuancosmos , Associate with related enterprises 、 Platforms and research institutions , Deepen the application of metauniverse in the cultural and tourism industry 、 System research of application layer , Accelerate the preparation of the three-year action plan for Shanghai to cultivate a new track of culture, tourism and yuancosmos , Clear development goals 、 Key tasks and safeguards , Build a batch of literary travel meta universe “ Shanghai scene ”, Formulate a number of cultural tourism meta universe “ Shanghai standard ”, Stimulate the new vitality of cultural tourism , Improve the new experience of cultural tourism .