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Digital marketing has become a trend for small programs to break the situation
2022-07-21 17:55:00 【Young Youwei 2022】
This year is a year of rapid promotion of enterprise digital transformation , Applets also continue to exert value with their advantages , The scale of users is growing rapidly , For enterprises , The cost of operating and developing business through applet is relatively lower , Reach more users ; For applet service providers , Opportunity , It's more of a challenge .
Applet service providers are one of the promoters of digital upgrading in the whole industry , Build an online service platform for customers through technical capabilities , Help customers achieve sustainable business development . But for service providers ,「 Serve sustainable development 」 It is also their important proposition . Provide what customers need 、 Achieve what customers want , Create value for customers , Service providers can have their own sustained vitality .
Applet SaaS Services can be divided into general tool type and industry scenario type , General tool type SaaS It is used to reduce costs and increase efficiency within the enterprise , Scene type SaaS Focus on users , Help enterprises realize income generation and increase . Business growth is often more effective , Enterprises can find their value in the short term .
Therefore, the new requirements for service providers in the new era : Marketing growth capability . The next stage of service providers will be from infrastructure builders , Gradually evolved into an enterprise digital growth service provider .
In the face of limited customer budgets 、 Development time is limited 、 With limited energy , Applet service providers should make full use of resources , Create more energy .
How to reduce costs and increase efficiency in research and development ?
There are many applet projects 、 Online time is tight , This may be one of the problems encountered by many service providers . Even the same customer , There are also many different scenes 、 The online requirements of small programs on different platforms . At this time, service providers need to spend time and energy on demand analysis 、 Business process optimization , Reduce complex and tedious development work . The cloud service , Become SaaS Preferred by service providers .
weiit By providing Baas(Backend As A Service)、Faas(Function As A Service) Combined Serverless No service architecture , Integrate the latest tools 、 Components 、 Third party service , Support for private deployment , Meet the needs of various scenarios , Let developers Low cost 、 high efficiency Complete the development of applications such as applets .
We hope to become colleagues who can make every developer more efficient
How to generate and increase income in business ?
Traffic is the basis of business growth , As traffic gets more and more expensive , Enterprises begin to pay attention to the acquisition and operation of private domain traffic , Instead of simply relying on centralized traffic distribution patterns .
Private traffic Operation is a refined operation centered on users , More emphasis on retention 、 Promoting activity 、 conversion , Use behavioral data to guide operations , Realize granular operation management . The premise of refined operation is digitalization , At this time, consider the service provider , It's data acquisition capability 、 The ability to organize 、 Analytical ability , And the ability of data reengineering process .
Data analysis engine 、 Marketing tools , Become a new choice for service providers .
Data analysis engine , Data collection will be completed 、 Storage 、 Arrangement 、 Unification and analysis , Constantly mining data value , With Analysis report of multi-dimensional visual chart It is intuitively displayed in front of enterprise decision makers and operators , Provide decision-making basis for enterprise operation and management . Marketing tools , Will be user centric , Based on data , Marketing management tools covering the user life cycle link , Message push 、 members 、 integral 、 Card voucher 、 fission 、 Lottery tools, etc , Help enterprises better connect users , Shorten the user conversion link , Improve user stickiness and brand awareness .
weiit It is also owned by many enterprises 「 Research and development center 」, Provide modular products , Meet the operation and management needs of enterprises , Not only to reduce costs and increase efficiency , More importantly, it gives service providers the ability to grow their marketing , Helping businesses grow .
weiit- Every digital construction module will be built , Including underlying services 、 Marketing tools and management tools , Then assemble and connect , Help all enterprises build this stable and exquisite digital building better and faster . Continue to empower and grow the enterprise !
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