Naixue's tea layout: how to transform the traditional brand of yuancosmos into yuancosmos marketing

2021 year 12 month 7 Japan , Naixue's tea official propaganda ｜ Na Xue 6 Anniversary of the , Out of print 「NAYUKI Tide play 」 Limited worldwide 1000 Share .

Naixue's tea brand is based on 2022 year 6 month 30 Naixue coin and virtual stock were launched on the th , The rise and fall of virtual stocks are linked to real stocks .

On the same day , Naixue's first meta universe treasure hunt game is online .

There are indications that , Naixue's tea has officially laid out meta universe marketing . From the beginning, the digital collection was sold , To the sale of Naixue coins , Then to the trading of virtual stocks , And the final metauniverse game online , Naixue's tea is undoubtedly leading a brand-new way of brand marketing for domestic brands .

Analyze the business logic behind Naixue's tea yuan universe brand marketing

Creative marketing play

1. Selling digital collections , Use the blind box marketing method to carry out marketing

Try new ways of playing milk tea and digital collections , lead . It is conducive to shaping young brand awareness in the minds of young people . At the same time, it meets the needs of consumers to explore the meta universe . Activate the repurchase rate of customers through blind box , So as to invigorate marketing . 

     2. Launch Naixue coin and virtual stock

The actual way to play Naixue coin and virtual stock is to exchange points , As a one-way coin , Conduct virtual stock trading , It will not be supervised by the existing financial policies . And retain customers' concerns as efficiently as possible .

    3. Launch meta universe game

With NFT As a ticket to the virtual metauniverse , Let customers explore the meta universe at the same time , Unconsciously increase the retention rate , Repeat purchase rate . And other marketing indicators .                

Brand building marketing play

1. Now young people regard the metauniverse as an innovative thing , With NFT As the entrance to the meta universe , Establish the awareness of fashion brand image .
2. Multi point contact brand promotion , Penetrate into new retail channels , Spread in fission mode
3. Grasp the current hot spots of public opinion , Take the brand side's entry into the yuan universe as a gimmick

Design resonance

1. Leverage young people today with their appearance , Choose cartoon image , Let young people of different classes understand
2. Design audience , Most of them are women , Age is concentrated in 20-35 On young people aged .

After the above strategic layout , Users are consuming at the same time , Increase brand awareness , And the retention rate of users is maintained to the greatest extent . Open a new meta universe marketing idea for brand marketing .

I think as a traditional brand marketing into the metauniverse, there are mainly the following difficulties ：1. The sale of digital collections is difficult , Mainly lies in the chain technology , At present, some traditional brands , In particular, some small brands want to release their own digital collections , To expand their own brand marketing , But there is no certain team size .

2. Issuing brand one-way currency blindly imitates is likely to involve policy risks , Not enough risk perception . For the traditional brand side , The Metaphone data collection team has specially designed a set of tools that fully meet the brand's entry into the metauniverse SaaS, Merchants can go up the chain independently , Publish your own digital collection . There are a variety of marketing methods , It can meet the needs of most businesses to settle in metauniverse . Metaphone number collection SaaS The project leader said “ Our original intention is to lower the threshold of the meta universe , Let more brands realize the brand marketing of metauniverse ”

For the future of metauniverse marketing , I think young people nowadays are more about exploring new things , The influx of young people into the metauniverse is not just about tickets , In fact, many projects with great influence in the industry are made by them . For brands , The essence of marketing is to do a good job in customer demand management , Where is the demand , Where is the marketing market . Looking forward to the perfect combination of domestic brands and metauniverse .