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With the advent of the meta universe era, how does soul Zhang Lu team create a new social experience?
2022-07-22 15:41:00 【Technology interconnection】
Metauniverse is a hot word at present , When many people are eager to discuss when it will come , In fact, we are already in the meta universe . For example, Zhang Luyu 2016 Social platform launched in Soul, You can say that it is an interest social platform , But in fact, it already has the elements and potential of the meta universe , It can be regarded as a “ Social metauniverse ”.
Interestingly , This is also the view of academia , Tsinghua University published 《 Research Report on the development of meta universe 2.0 edition 》 I think ,Soul It is the mobile application closest to the definition of the metauniverse , Through the interest map 、 Relationship precipitation , Reached empathy 、 To build 、 Sharing and symbiosis .
And all metauniverses , It is all in such a scenario with real business foundation “ Long ” Coming out .
In the past two years, I have always heard someone say , Yuancosmos' business has not seen any movement , The concept of the metauniverse has been overwhelming .
once , The author also deeply believes in this statement .
But in recent days , Someone has changed my cognition .
The essence of the universe , No AR、VR、XR, And brain computer interface 、 Life support system 、 Artificial blood 、 Scene robots …… These technologies are not the most important , They are just tools for building higher latitude virtual experiences .
It's tools , Not the path itself , Not the essence .
The essence of the universe , It is to let people get more happiness and unique experience in a virtual and real mixed space .
that , Which system we have is closest to the metauniverse ?
without doubt , That is the Internet social platform , But not all Internet social platforms .
For example, wechat , It is hard to say that it is a meta universe . because , Wechat is now a pure social tool for acquaintances , Most of the people above , You all know 、 Have seen , They are your real work 、 Part of life , The wechat friends list is just an upgraded version of your mobile phone address book , Wechat platform is just the online of your real social chain .
It's too real , Not virtual at all , So this is not a metauniverse .
Is there a social platform , It carries the real soul , There is also a virtual atmosphere ?
Seems to be , Another social platform , Founded by Zhang Lu Soul App, It's very meta universe .
Soul It is not an enterprise that advertises how meta universe it is at the beginning , however , Founder Zhang Lu is designing Soul In this world , At the beginning, it contained many genes of the later metauniverse .
such as , The vast majority of social platforms in order to enhance social “ Rush to see ” The efficiency of , Will ask to upload real photos , Otherwise, they will be demoted .
And in the Soul, Each registered user can only use virtual avatars , Publishing live action photos is not encouraged by the platform .
Then you would say , Strictly emphasize “ fictitious ”, It makes people feel uneasy 、 Not grounded ?
The fact proved that , As long as the user's soul and interest are real , Then based on technology and algorithm, it brings higher “ Congenial people ” Interest matching efficiency , It will more effectively attract a large number of people in Soul There is another kind of life in the world “ True self ” Young people in need .
Especially with Z The continuous influx of generations ,Soul Has become an intelligent 、 Fresh and alive 、 A rich world , People are happy to express themselves here , Publish all kinds of “ Instantaneous ”. In this virtual space , They can even fly at will , Express your views on everything you are interested in , And rely on labels to find each other .
With the efforts of Zhang Lu and the team ,Soul Connecting the two worlds —— One is built in the database of the server , The other is in the real life and heart of hundreds of millions of people —— Its form is virtual , But it carries incomparable reality .
This may be Zhang Lu's creation Soul I hope to bring you a new experience . Whether it is the exploration of the metauniverse industry , Or bright growth data ,Soul Founder Zhang Lu and his products always grasp the industry forward-looking direction .
Bloomberg industry research report predicts that metauniverse will be in 2024 reach 8000 Billion dollar market size , PricewaterhouseCoopers expects the size of the metauniverse market to be 2030 The years will reach 1.5 Trillions of dollars . Whether it is the layout of domestic or foreign giants , Are accelerating the development of the entire industry , This is right Soul For Zhang Lu , It is also a promising development direction .
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