Jay Chou's new album is stolen immediately after its release. How to protect intellectual property rights Those things on the cloud

today , Did you listen to Jay Chou's new song ？

Time interval 6 year , Jay Chou's new album is finally available , The heat has exploded in the whole network ！ meanwhile , Pirated audio is also flowing out . Repeated piracy not only seriously endangers the rights and interests of creators , It also brings inevitable negative effects on the overall creative atmosphere of the society .

How did these pirated black and gray products get through “ Black box ” What about the operation? ？ According to Wang Haishan, general manager of Tencent safety Lingkun products , The reason for the leakage of online works may be related to the upstream and downstream industrial chain of production , More human reasons . for example , On the official online album , Lawless people can easily find opportunities , Through the computer sound card “ on-line ” To become “ Local ” The file of , And then spread it on the network again . 

However , In the era of digital media , Although relevant laws and regulations and technical means have been constantly improved , The task of intellectual property protection is still very arduous , This is mainly because there are several difficulties in solving the problem of piracy . One is “ It's hard to find ”： Piracy 、 Malicious reprint phenomenon is serious , Manual monitoring cannot cope with massive data , And many technologies lack recognition ability and accuracy ; Two is “ It's hard to protect rights ”： Because there is no professional legal team to support , Many creators have a long period of rights protection , The way is also limited ; The third is “ Hard to prove ”： Because the network infringement is virtual 、 Concealment and no space and time limitation , The procedure of safeguarding rights is complex , The cost is relatively high .

for example , In recent years, the popular video creation platform BiliBili , For a long time, original videos have been stolen by users of other video platforms , For this reason, BiliBili was launched at the end of last year “UP Master copyright protection plan ” In order to combat piracy . According to Wang Haishan , Tencent copyright protection solution as “ Protection plan ” Underlying capabilities , Relying on Tencent's situational awareness and algorithm model , By providing cross platform infringement monitoring and one click rights protection disposal functions , It has provided copyright monitoring services for more than one million original videos on the BiliBili platform , Effectively maintain the vast UP The rights and interests of the owner and the creation ecology of the platform .

Wang Haishan believes that , The task of intellectual property protection is still a long way to go , It is inseparable from the joint efforts of the industry and consumers . From the source , Publishers in the industry not only need to improve their awareness of copyright protection , We also need to improve our ability to identify pirated Technology . Besides , For consumers , Consumers of works of art first buy through officially certified channels , Do not take chances , Avoid loss of personal property ; secondly , You can pay attention to whether the publisher uses “ One thing, one yard ” Digital technology , In this way, you can know the circulation process of goods by scanning , It's more reassuring to buy like this .

「 Those things on the cloud 」

Nanfang Daily 、 south + A column jointly launched by Tencent security , The plan is to explain the problem of network security in simple terms , Better let the public realize the importance of network security , At the same time, they also find their own solutions .

The reporter ： Leaf Dan

video ： Fu Zongliang